Pride 2020 – conversations – doodles 2

Microsoft Pride | 2020

To celebrate Pride Month, Microsoft recognized global issues including the coronavirus pandemic, systemic racism, and targeted violence that have exacerbated the inequities the LGBTQI+ community already faces. That's why this campaign emphasizes the importance of having a candid conversation. When we speak, people react. Often with messages of support, and sometimes with labels and words of discouragement. The latter was the case for our campaign. That's why LGBTQI+ people at Microsoft are embracing the uncomfortable and inviting all to a dialogue through an interview with Dylan Marron of “Conversation with People who Hate Me” to explore how communication can further understanding and lead to change, even when people disagree with you.

Credits:
SVP Creative Director: Cristina Reina
Creative Directors: Geoff Bentz, Nic Howell
ACD Copywriter: Lauren Cooper
ACD Art Director: Cara Johnson
Junior Designer: Malik Dupree
Illustration Portraits by: Jordan Andrew Carter

Interview Video
 

Campaign Toolkit
 

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Posters
 

OOH

Interviews
 

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 © Brandi Dewberry
birdewberry@gmail.com
678-463-2501

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